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event marketing, marketing, promotion, promotions, corporate marketing, venue marketing, promotional marketing, tabling, programs, premiums
event marketing, marketing, promotion, promotions, corporate marketing, venue marketing, promotional marketing, tabling, programs, premiums
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With the enormous variety of financial institutions issuing credit cards for consumers, those companies that wish to put their particular card in the hands of targeted consumers are looking to newer, more effective means of marketing and advertising.


Why? Direct mail comes with great expense, and is often ignored by the consumer due to intense competition within their mailboxes. Banks who invest in direct mail are faced with lower penetration rates, waste, and very high costs. Telemarketing likewise is equally expensive, intrusive, and under ever-tightening regulations.

The cost-per-account metrics of these traditional acquisition methods have caused banks to turn to more effective and less expensive means of reaching potential applicants.

The Solution: Trendline Marketing. Face-to-face interaction. Utilizing just a small portion of the thousands of events staged nationwide in the US, financial institutions are able to gain professional representation of their credit cards on a one-to-one basis with consumers, further solidifying their brand recognition.

 
  • Traditionally, the cost per account of promotional marketing is approximately $40 less than direct mail.

  • By selecting certain events, banks can segment and target the very audience they wish to reach.

  • Event and promotional marketing is the only credit card acquisition channel that meets each potential customer face-to-face. This is also a great way to get personal feedback from current customers as well.

  • Event and promotional marketing is a solid method of ongoing brand awareness and public relations.

  • Credit Card Issuers are becoming aware that event and promotional marketing is a means to obtain a greater number of accounts in a much shorter amount of time. A mail campaign will fully cycle and all accounts realized in 3+ months time, while accounts from events are booked within 30 days after the venue closes.
Trendline Marketing has extensive experience with this type of case study. We welcome the opportunity to discuss your particular needs... please fill out our Feedback Form for a consultation by our experienced staff.